Previous Projects
Grow online sales
Our case studies about ecommerce stores show how our social media ads best practices grow sales.
Generate leads
Increasing store visits and reaching potential leads for events or courses are all parts of lead generation and common goals for plant stores.
BECOME AN 'IT' PLANT STORE
Check out our previous work that showcase our methods and best practices that can help your store become a leader in it category.
Tiktok
and more
Ecommerce Facebook Campaign Scaling
for Devon Wick Candle
ABOUT THE CLIENT
Devon Wick Candle is an ecommerce home scents company from Devon, UK specializing in wax melts and snap bars. Their products have youthful scents and instagrammable product designs.
CLIENT’S GOALS
The client’s initial goals with the Facebook ad campaign:
Scale the existing Facebook campaigns from £5000 to £15000 while maintaining a high ROAS
THE CASE STUDY’S RANGE
This case study sums up the results of their Facebook campaigns in 6 months. Including the following types of Facebook campaigns:
Launch campaigns of new collections, promotion and sales campaigns, retargeting campaigns.
PROCESS AND STRATEGY
We used our strategic testing process of the Facebook campaign to generate sales for the ecommerce store to find the right targeting.
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines, and copy
The creative testing has been periodically repeated as new collections launched and new creatives were introduced.
RESULTS
Their scents have taken over Facebook ads as we scaled from £5000 to £15000 with a ROAS of 8.67.
Ecommerce/Shopify Facebook Campaign
for Luxury Necklaces
ABOUT THE CLIENT
The client is a high-end accessories brand from New York, creating designer necklaces hand-made in Italy.
Their focus is their signature statement necklaces retailing for about $400. They launch new collections every season.
Their collections are carried in stores such as Nordstrom. They have created their ecommerce store in order to be directly available all across the US.
CLIENT’S GOALS
Properly set up their Facebook advertising (Facebook pixel and catalog)
Use dynamic product ads
Promote the new collections and achieve lower cost per conversions
THE CASE STUDY’S RANGE
This case study sums up the results of their Facebook campaigns over 11 months.
Including the following types of Facebook campaigns: Launch campaigns of new collections, promotion and sales campaigns, retargeting campaigns.
PROCESS AND STRATEGY
A strategic testing process was used to find the right targeting
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines, and copy
The creative testing has been periodically repeated as new collections launched and new creatives were introduced.
RESULTS
Results of their Facebook advertising over 11 months:
Amount spent: $13 324
Reach: 14 8531
Website visitors: 12 872
Cost per unique purchase: $51.85
Purchases: 333
CTR: 2.33%
ROAS: 6.35
Facebook & Tiktok Ads Campaign
for a Bookish Blanket Ecom Store
ABOUT THE CLIENT
A hooded blanket company based in Canada, merging their passion for books and being cosy while reading. The hooded blankets are popular within the online reader community, therefore they have ample content created by bookish influencers.
The hooded blankets come with unique designs based on the book and reader theme. Prices of the hooded blankets range between 90 USD and 130 USD.
CLIENT’S GOALS
Increase the sales of the new ecom store
Test the potential of FACEBOOK and TIKTOK ADS for advertising the blankets
Creative assets: influencer videos, pictures
Target market: US & Canada
THE CASE STUDY’S RANGE
This case study sums up the results of the client’s Facebook and Tiktok ads campaigns over 5 months.
Including the following types of Facebook and Tiktok campaigns:
Launch campaigns of new collections, promotion and sales campaigns, retargeting campaigns.
CAMPAIGN GOALS
Create and test creatives and copy
Research and refine audiences discover new targeting solutions
Increase sales
Target ROAS: 1.8
PROCESS AND STRATEGY
Strategic testing process to find the right targeting:
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines and copy
Repeat testing
RESULTS
The Facebook and Tiktok campaigns have successfully reached and surpassed their target numbers.
The campaign generated an overall ROAS of 3.1
Tiktok and Facebook ads proved to be viable channels to advertise this new ecommerce store
THE CLIENT’S REVIEW
“We have been working together for a few months now and it’s been amazing. Laszlo has improved our ROAS/ROI in a short time and managed to maintain the great ad performance.
He has given us confidence to increase our ad spend as we know that every dollar spent on ads is carefully calculated when he is managing them.
Communication has been clear all throughout. He continuously suggests new ideas on how we can improve performance further and this shows that he cares about the business itself. Plus, he has a great personality and is super easy to work with. All in all, you should definitely consider working with Laszlo as he has the necessary expertise in managing and optimizing ads, whether Facebook, instagram or tiktok.”
Mo Empo, Ecommerce Store Owner
How We Reached Car Sellers
with Facebook Ads in the US
ABOUT THE CLIENT
Driveo is a car buyer and seller platform based in the US with 16 locations across states and an innovative business model. The platform makes it easy to get a quote on your used car, sell it to the dealership, even get a new car at the same time.
The client’s offer: Get a quote quickly and sell your car in an easy and convenient way
CLIENT’S GOALS
“Facebook Ads Manager for a Challenge!
The challenge for this project is to achieve similar (or even better!) CPA with FB ads as we are getting with Adwords at the moment.”
– Denis G.
CAMPAIGN GOALS
Find a good creative combination: Create and test creatives and copy
Research and refine audiences discover new targeting solutions Increase the number of leads
Goal cost per lead: varies by location
Creative assets: animated videos
Target market: Specific cities in the US
PROCESS AND STRATEGY
Strategic testing process to find the right targeting:
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines and copy
Repeat testing
RESULTS
The campaign reached 284 442 people across the US with a budget of $ 34 931.
886 leads were generated from 2897 website visitors
The target cost per lead varied across 16 locations
The lowest cost per lead was $23.05 in San Diego
Facebook Lead Generation Campaign
for a Podcasting Coach
ABOUT THE CLIENT
Annemarie Cross is a high ticket podcasting and business coach in Australia, podcast producer since 2008.
She has an extensive business with free and premium masterclasses and online courses regarding podcasting, business, and entrepreneurship.
CLIENT’S GOALS
Generate leads for the free online course
Generate brand awareness
Increase Facebook page likes This campaign was focusing on generating leads for the online course.
PROCESS AND STRATEGY
Strategic testing process to find the right targeting:
1st round: testing the personas and targeting
2nd round: Testing hooks, imagery, headlines and copy
Repeat testing
RESULTS
The ad campaign has generated 227 course registrations at $5.63/registration within 1 month
What our Clients Are Saying
“Worked with Laszlo and Aniko on our FB campaigns. He restructured our campaigns, implemented a bunch of ideas and was able to get us to the CPA we wanted.”
Denis GusakovCOO of Auto City
“Having worked with Laszlo, I can see why he is ‘top rated’ and has 5 star reviews. Laszlo is everything you can hope for in an advertising professional. Not only is he extremely well skilled in the Facebook ads platform, but he is also a great marketer. He taught me a lot about the customer journey from awareness through to conversion, and also made some great suggestions for improving our website and communications to aid conversion. Thank you Laszlo it was a pleasure working with you. I hope we get to work together again – 10/10 would recommend.”
AndrewCOO of Bunsters
“Excellent strategy, execution, and communication. A master of Facebook and Instagram ads.”
Alex Fanshel
CEO of New Standard Digital
“It was such a pleasure to work with Laszlo and Aniko! They are extremely knowledgeable about the paid ads landscape and also extremely organized. They thoroughly researched my business, came up with great ad copy and a comprehensive full funnel ad strategy for my product. They communicated results and feedback on a weekly basis while performing various ad tests so I was always in the loop. I would definitely work with them again as my marketing budget increases.”
Mbali N.
CEO of Lukafit
“Laszlo is a true expert on the platform. He was able to integrate fully into our business operations and delivered some top class campaigns. Only ending the contract as we’re no longer offering FB/IG/TIkTok advertising services to our clients but couldn’t recommend him more highly to those looking to run all types of campaigns.”
Elliot Baum
CEO of Polar Bears
Get In Touch with Us
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